Posted By: Ben Kerin on Apr 30, 2026 
WWE has filed a new trademark that could hint at another incoming name for its growing roster.
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Posted By: Ben Kerin on Apr 30, 2026 
NWA Powerrr is set to launch on Comet TV this weekend, with back to back broadcasts scheduled for Friday, May 1 and Saturday, May 2. The promotion has now confirmed the full lineup of matches that will air across both shows as part of the rollout.
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New details have surfaced on how WWE is quietly integrating artificial intelligence behind the scenes, with early efforts already shaping how the company evaluates its programming and audience response.
A report indicates that TKO CEO Mark Shapiro revealed during an internal town hall that WWE has begun using AI-driven analytics to better understand its storylines. The technology is being used to track which angles and performers are connecting with audiences and where those reactions are strongest.
Shapiro explained that both Nick Khan and Paul Levesque are leaning on AI tools to evaluate fan engagement across different regions, helping the company refine multiple aspects of its business.
“Nick Khan and Triple H are using AI for storylines with the WWE. What’s resonating? What superstars are resonating? In what pockets of the country are they resonating? That helps us with, obviously, our content, our editorial, our creative, our mapping, our touring, and of course, maximizing revenue and getting our product out to the fans most in need of it.”
The use of AI is not limited to WWE. Shapiro pointed out that Ultimate Fighting Championship has already implemented similar technology for ranking fighters, showing how TKO is exploring data-driven approaches across both major brands.
Meanwhile, TKO CFO Andrew Schleimer clarified that the rollout is still in its early phases. So far, the company has only conducted testing and pilot programs, with limited applications focused on consumer data insights and small enhancements to broadcasts.
AI has actually been part of WWE’s internal toolkit for some time. Previous reports noted that creative teams have used it as a support tool, particularly for research tasks such as tracking past matchups between talent. Leadership in this area has been guided by Cyrus Kowsari, with much of the implementation believed to be geared toward production rather than directly scripting storylines.
While still evolving, the growing role of AI suggests WWE is continuing to modernize how it builds and delivers its product, blending traditional storytelling with data-driven decision making.
Posted By: Ben Kerin on Apr 30, 2026 
Trey Miguel is starting to turn the corner after what initially looked like a serious setback, and the latest update suggests his return may come sooner than many expected.
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New developments are pointing toward a possible return to a familiar identity for Nikki Cross following her recent WWE departure, as fresh trademark activity suggests she may be revisiting her roots outside the company.
Cross was part of the wave of releases that saw 25 WWE talents let go last Friday, including the rest of the Wyatt Sicks faction. The decision raised eyebrows among fans, especially considering how frequently she had been featured in various roles throughout her time with the company.
Not long after the news surfaced, trademark filings began to circulate under the name Best in the Galaxy Wrestling, LLC. Among the filings were “Nikki Storm” and “The Best In The Galaxy,” both of which are closely tied to her pre WWE career before signing in 2016. The move has sparked speculation that a return to that persona could already be in motion.
The Nikki Storm trademark was officially submitted on April 28 and outlines a wide range of uses tied to the name, including wrestling appearances, media work, and promotional content.
“Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Providing online interviews featuring professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes.”
The filing also makes it clear that merchandising could play a key role in the revival of the name, with several product categories listed.
“Shirts; Sweatshirts; Hooded sweatshirts; Hats; Bandanas; Socks. Printed comic books; Printed graphic novels.”
In addition, a second trademark was registered for “The Best In The Galaxy,” a nickname that was synonymous with her earlier run. That filing includes similar language covering entertainment services and merchandise, further strengthening the idea of a full rebrand.
Fueling the speculation even more, Cross appeared to acknowledge the buzz online. After the filings became public, she shared a photo of herself wearing a Nikki Storm shirt along with a winking emoji, a subtle tease that quickly caught the attention of fans.
